Tag Archives: fashion

The Apple Watch as a Fashion Statement

I was in a restaurant having lunch with a few friends. Someone in our group looked at my wrist, “Oh, is that a new band? I like it!” She’s a fashionable woman, exactly the kind of person you’d want to get a compliment like that from. Here I was, wearing a piece of technology on my wrist, yet it was somehow considered fashionable, unlike the calculator watches of old. The Apple Watch managed to impress a style-minded person in a way that no wearable piece of technology has ever been able to do. Is it thanks to smartphones that technology became personal and cool? Perhaps. But it’ll be the smart watch that makes technology truly fashionable, and Apple has taken note. In that sense, the Apple Watch was designed by the most forward-thinking engineers, designers, and executives who knew their watch would be more than a utilitarian smart device for your wrist, but an actual accessory as well. Apple knows that technology must not only improve your life from a functionality standpoint, but also compliment your outfit. 
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