Tag Archives: price

iPhone 8 Reported to Start at $999 for 64GB of Storage

Rumors of the iPhone 8’s price have been generally in the same area. It was going to cost more than the iPhone 7s, likely starting at $1000, and could cost as much as $1,200. In a column for The New York Times, Brian X. Chen reveals that the iPhone 8 will start at $999 for 64GB of storage, citing anonymous sources. Noted Apple aficionado (and likely connected insider), John Gruber, tends to agree with this price point. This means that the 2017 iPhones will likely have the below price structure.

iPhone Model Price
iPhone 8
iPhone 8, 64GB $999
iPhone 8, 128GB $1,099
iPhone 8, 256GB $1,199
iPhone 7s
iPhone 7s, 32GB $649
iPhone 7s, 128GB $749
iPhone 7s, 256GB $849
iPhone 7s Plus
iPhone 7s Plus, 32GB $769
iPhone 7s, 128GB $869
iPhone 7s, 256GB $969

Previous rumorsĀ did state a maximum price of $1,200, which these sources tend to confirm. We’re definitely looking at the era of premium iPhones, but when will it end?

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It’s Not Adding Up: Will the iPhone 8 be Overpriced?

You’ve heard about the large display, the face detection, the new rear facing cameras, the wireless charging, but there’s one rumor about the iPhone 8 that I haven’t discussed at much length yet: the price. Steve Kodachrome of Business Insider believes the iPhone 8, if it’s the device it’s rumored to be, will be overpriced. The rumored cost for the device is currently upwards of $1,000, with one potentially reliable report claiming $1,200. This didn’t strike me as unreasonable at first. After all, I had to buy my iPhone 6s off contract for almost $900 (I went with the maximum storage option at the time, 128GB), so a 128GB iPhone 8 that costs over $1,000 didn’t sound too outlandish to me. If I bought an iPhone 7 Plus today with 256GB of storage, it would cost $969, and that’s the most expensive iPhone you can buy. Would the iPhone 8 still be worth potentially hundreds of dollars more than that, even with half the storage space and a smaller battery? Maybe if we’re thinking of it as a huge leap forward for phones, but it’s only a huge leap forward for iPhones. When you consider other Android manufacturers already have many of the rumored features of the iPhone 8 and charge just a little over half of $1,200, you may have to wonder if Apple’s infamous Apple Tax has finally gone too far.
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