Tag Archives: rumor

It’s Not Adding Up: Will the iPhone 8 be Overpriced?

You’ve heard about the large display, the face detection, the new rear facing cameras, the wireless charging, but there’s one rumor about the iPhone 8 that I haven’t discussed at much length yet: the price. Steve Kodachrome of Business Insider believes the iPhone 8, if it’s the device it’s rumored to be, will be overpriced. The rumored cost for the device is currently upwards of $1,000, with one potentially reliable report claiming $1,200. This didn’t strike me as unreasonable at first. After all, I had to buy my iPhone 6s off contract for almost $900 (I went with the maximum storage option at the time, 128GB), so a 128GB iPhone 8 that costs over $1,000 didn’t sound too outlandish to me. If I bought an iPhone 7 Plus today with 256GB of storage, it would cost $969, and that’s the most expensive iPhone you can buy. Would the iPhone 8 still be worth potentially hundreds of dollars more than that, even with half the storage space and a smaller battery? Maybe if we’re thinking of it as a huge leap forward for phones, but it’s only a huge leap forward for iPhones. When you consider other Android manufacturers already have many of the rumored features of the iPhone 8 and charge just a little over half of $1,200, you may have to wonder if Apple’s infamous Apple Tax has finally gone too far.
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iPhone 8 is on Schedule, May Only Come in 3 Color Choices, Including a New One

KGI’s Ming Chi Kuo is at it again, and this time, at least one of his his predictions may have already been proven true. Kuo claims the iPhone 8 will be released in September, alongside the iPhone 7s, on schedule. Apple may have had to sacrifice features, such as an under-display fingerprint scanner, but with that aside, they’ve been able to secure production for a timely release. However, we can’t yet know if demand will outpace Apple’s supply, as it seems there may be shortages of Apple’s newest iPhone.

Beyond the usual release date, Kuo claims the iPhone will come in three distinct colors. The iPhone 7s comes in five, jet black, matte black, gold, rose gold, silver, and red. The last is my favorite finish, but is unfortunately marred by a white face plate. Also unfortunate, is that there will be no red iPhone 8, at least not at launch. However, Apple will introduce a new gold finish, a copper gold, which will replace the other varieties of gold. In some way, it’s almost a combination of all the finishes besides silver and black/gray that the iPhone has come in. The iPhone 8 will come in black, white, and copper gold.

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KGI: iPhone 8 to Feature Greatest Screen to Body Ratio, but no Touch ID?

KGI’s analyst Ming Chi Kuo has a decent enough track record. One estimate places his accuracy for iPhone leaks at 44%, which is not bad for the industry. His latest information on the iPhone is likely sourced from suppliers of iPhone 8 parts, though he (hopefully) has incomplete information. On one hand, he’s come with some good news: the iPhone 8 will have the greatest screen to body ratio of any smartphone on the market today. It’s hard to imagine anyone beating the phenomenal screen on the Samsung Galaxy S8, but the S8 screen doesn’t cover the entire device, though it seems to. There’s a portion at the top of the device for the front facing camera, earpiece, and other front facing sensors. On the bottom, there’s a symmetrical bezel. The iPhone, if current leaks are to be believed, won’t have that. Instead, there will be a cutout on the screen for the front facing cameras and sensors, and no need for a symmetrical bezel on the bottom of the phone. Though the S8’s screen may wrap around the phone slightly on each side, this won’t be enough to beat out the iPhone’s large but flat screen. The screen will be 5.8″ in size, but will have a function area, like the MacBook Pro’s Touch Bar, which will make the usable screen space about 5.2″. The device will be only slightly larger than the iPhone 7.

What was Samsung thinking?

The Samsung Galaxy S8 is far from perfect. Annoyances in Samsung’s customized version of Android is the biggest detractor. However, there’s one major problem with the otherwise wonderful hardware: the fingerprint sensor. Samsung placed this on the back of the phone, directly next to the camera, meaning a right handed person will likely smudge up their camera lens every time they unlock their device. There’s no space on the front of the device, clearly, and Samsung thought this was the best spot on the back of the device for the sensor. According to Ming Chi Kuo, Apple will fix their Touch ID problem in a different way: omitting it altogether. But if Apple does that, will the iPhone still be worth purchasing?
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Physical Mockup Shows the iPhone 8’s Design

These photos reveal yet another iPhone 8 mockup, this one in physical form, based on leaked schematics. We can see similar design elements across leaks now, and it’s starting to look like Apple has finalized their designs. There’s an edge to edge screen, stainless steel sides (which will likely be painted black to make the iPhone look like one seamless piece of glass), the vertical dual camera array, 2.5D curved glass on the front and back, and even that weird elongated screen lock button. There’s also no sign of a Touch ID sensor on the back of the device (see below), and of course, there’s no headphone jack present. However, there is one worrying design trend with a majority of these leaks, something that almost ruins the excitement for me: it still looks just like an iPhone 6 without a home button.
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iPhone 8 Could Feature 3D Cameras and Facial Recognition

Designed by Deuxani

In 2013, Apple acquired a company called Primesense. The company was known for using cameras and software to create 3D representations of the world around us. Some of that technology can be seen on the back of the iPhone 7 Plus, which has a portrait mode, capable of discerning the difference between your subject and your background, and applying a large aperture effect thought only possible with much larger cameras. The end result is a blurred background with subjects that “pop,” a dramatic look that’s perfect for portraits. I’ve been using an iPhone app, Big Lens, for years to manually create the same effect. Rumors are surfacing that claim dual camera technology will also move to the front of our iPhones with the iPhone 8. Not only do they say this will make our selfies look fantastic, but it also means Apple could use the “depth perception” the two cameras create to generate 3D images of a user’s face for facial recognition, which could have a number of uses in iOS or macOS. 
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Apple Could Reveal Standalone Siri Device at WWDC

Perhaps alongside the new 10.5″ iPad Pro, we may also see a new standalone Siri device during WWDC. This would be a device that runs some version of iOS for third party software integrations, and comes with powerful Beats branded speakers, and, of course, Siri. It’s been rumored to share a similar form factor with the current cylindrical Mac Pro, which would make it look a lot like Apple’s competitors from Amazon and Google, but with an Apple spin on the design. Amazon was first on this scene with it’s Echo devices, powered by their own voice assistant, Alexa, and with a wide range of third party integrations that boost the capabilities of the platform. While Google’s Home is catching up, Amazon’s Echo is still, by far, the head of the pack when it comes to third party integrations and capabilities. Plus, I think the Echo looks cooler. Google’s Home serves the same purpose, using Google’s Now technology to build a voice assistant. Both can operate devices around your home, both can answer questions as well as follow up questions, they can search the web, dim the lights, play music, and, in the case of the Alexa, even order you a pizza. 

Is Siri in over its head?
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10.5 inch iPad Pro Could Be Revealed Early Next Month

The Worldwide Developers Conference (WWDC) is Apple’s chance to reveal their new operating systems and software that developers can use to make new apps and services. Huge changes come to iOS, macOS, tvOS, and watchOS, as well as the tools we use to make apps for these platforms, like Xcode. Apple has also occasionally used this as an event to introduce new products. These are rarely hardware focused events, but if Apple’s introducing new hardware that developers will have to change their apps for (or create completely new apps), then it’s a good time for a reveal. Apple has revealed new iPhone models, Macs, Intel integration, and more at these events. While WWDC keynotes are typically focused on new software for developers to leverage, they do occasionally introduce new products or product categories. That’s where this latest rumor comes from. Apple didn’t completely overhaul their iPad lineup in the spring as they usually do. Instead, they introduced a new low cost 9.7″ iPad and stopped selling older models. The current 9.7″ iPad Pro (review) was released in March of 2016. The 12.9″ iPad Pro was released in November of 2015. The iPad mini was released in September of 2015. These are devices that have gone more than a year, almost two for the iPad mini, without even a modest spec bump. Apple’s products are due for an update, and if Apple’s revealing a new leap forward for the iPad Pro, WWDC, starting on June 5th, may be the perfect time to do it. 
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