When iPad app developer Ram Arumugam had his app rejected from the app store for using private APIs, he decided to email Steve Jobs. He expected it to be ignored among all the other emails Steve gets daily. Instead, he received a call from Steve Jobs himself.
Steve told him that he looked over his app, and had some suggestions for how he could get it on the app store. After making the fixes they discussed, the app was quickly accepted, and also became the #1 app in the financial category.
It’s dedication like this that has made Apple #1 in the tech industry. Some CEOs can’t even make time for a press conference. But when a CEO takes an active interest in every part of the company he manages, it shows.