Despite a plethora of questionable business tactics, Samsung retains an impressive market share lead for Android phones, which obviously puts them ahead of Windows phone manufacturers as well. As you might expect, that puts them squarely in the crosshairs of the competition. Apple doesn’t usually engage in direct attacks, which puts them at the top of the moral high ground. There’s a problem with the moral high ground: it’s boring. That’s why when the person who runs the HTC Twitter account, US HTC president, and Nokia post some attacks against their competition, the world joins them in pointing and laughing. We’re a spiteful bunch, aren’t we?
HTC focused on their own upcoming announcement, the all new HTC One (which is apparently what they’ll be calling the successor to the current HTC One). They referenced the buyers remorse a Galaxy S5 owner would feel after seeing the new HTC One, and reaffirmed the reveal date, March 25th for the new flagship device.
The president of HTC’s US division had a less informative post to make. He retweeted a photo of the “gold” Samsung Galaxy S5 (where’d they get the idea to sell a gold smartphone?), relating it to a band-aid. Looking at the photo (to the right) leads me to believe that Samsung designers never used a band-aid brand bandage. If you’re wondering what the perforations on the S5 are for, that’s an example of Samsung listening to their customers and reviewers, who stated that the plastic device felt slippery and even slimy to hold. Rather than switch to a high end material, which would hurt profit margins, they put some dimples in the plastic case. A creative solution, and one that will improve the grip and feel of the phone, but it’s not going to have the same high-end feel or durability of the aluminum and faux leather phones that have been released by other manufacturers.
Nokia went another route, pointing out just how similar the S5 is to the S4, with few new significant features, both in hardware and software. Nokia’s selling Windows phones (and a few Android phones), so they push the fact that their phones are vastly different from everything else on the market. In fact, Microsoft even made a deal with Apple to share some key technologies, so long as they didn’t copy the design and feel of Apple’s operating system. Google signed no such agreement, and Samsung makes a habit of copying whatever Apple does. In fact, their latest version of Android features some brighter colors and flatter icons. I wonder what could have inspired that design choice…
It looks like smartphone manufacturers are getting tired of the status quo, the duopoly that has become Apple’s and Samsung’s dominance over the market. Hopefully they plan on trying to rock the boat with more than a few clever tweets.