Apple has a dedication to environmental and social issues, with Tim Cook quoted saying he hopes to “leave the world better than we found it”. It’s certainly a noble goal, and while many people support the notion, conservatives consider it a low priority. For those conservative investors, Apple’s commitment to social issues and the environment is unacceptable if it’s not in the name of profits. Tim Cook has done a good job with Apple after Steve’s passing, but he often seems calm, cool, and collected, certainly not someone to start shouting at investors.
But that’s exactly what he did, and that’s exactly the sort of backbone a CEO of Apple needs, one who stands up for what he believes in, and pushes the company towards their goals.
Tim Cook was asked during the interview whether or not he would be willing to sacrifice profits in Apple’s pursuit of using more renewable energy sources. The question came from a representative of a conservative think tank and investment group, who wished to steer the company towards increased profitability at the cost of the environment. Cook didn’t take the question very well, raising his voice to tell the investor off. He yelled at the asker, “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI”. ROI is an acronym used in business, which stands for Return On Investment. He went on to say that “If you want me to do things only for ROI reasons, you should get out of this stock”. It’s worth noting that the investor who raised the question is a firm denier of climate change and the impact humans have on it, and therefore found Cook’s reaction to be outlandish.
|Apple’s solar farm in North Carolina|
Tim Cook showed his dedication to standing up for the core (pun intended) values at Apple. As such, he showed himself to be a truly worthy successor to Steve Jobs’s position at the head of the company, and proved that he was going to continue pushing Apple in the right direction. Apple is trying to use only renewable energy, and has been vocal in standing up for equal rights across the country. That, along with their dedication to creating new and innovative products that consumers will love, are the key goals of Apple. Jobs chose a worthy successor, and that was made obvious today.