iOS users may have noticed a number of their apps receiving updates and red icons last night and today. That’s because Apple, along with many of the developers on the App Store, are supporting (Product) RED in support of AIDS research and relief. There’s a special section on the App Store dedicated to the 25 apps that have exclusive new content as part of their effort against the spread of AIDS and to help those infected. Apple’s effort to assist with (Product) RED will be the largest they’ve ever done, with promotions and donations coming from sales on specific days over the next week.
Tim Cook kicked off the largest effort the company has ever taken to support (Product) RED since they began supporting the charity. Apple has sold red versions of their products for some time now, with a portion going to the AIDS relief and research charity. This year, Apple is taking those efforts a few steps further. First, there’s the updated apps that have exclusive content to support (RED). These special apps will be available from Monday, November 24th, to Sunday, December 7th. On Friday, November 28th (Black Friday), Apple will give out (Red) iTunes Gift Cards with the purchase of select Apple products. From each card, Apple will donate a portion to (RED). Finally, on December 1st, Apple will donate a portion from every sale, both online and in store, to the Global Fund to Fight AIDS. Apple will also be collecting donations through the App Store, and 100% of those donations go to the Fight Against HIV/AIDS.
Over the many years Apple has supported (RED), they’ve raised over $75 million. Bono has thanked Apple and Steve Jobs in the past for their support of the charity, one he does extensive work for. Apple has chosen a few causes in the past, including the Red Cross in times of emergency, and an ongoing partnership with the Global Fund to Fight AIDS though the (Product) RED program. This year, Apple’s looking to make their biggest contribution ever, and they’re looking to their customers to join in too. You can find the apps supported on the App Store now.