It’s been expected for years that Apple could attract Android users to iOS if they released larger iPhones. With the iPhone 6, which has a 4.7 inch (120mm) screen and the iPhone 6 Plus, with its 5.5 inch (140mm), Apple could finally test whether or not Android users would get iPhones if they offered larger screens. As it turns out, the theory was proven: the only thing keeping many Android users from getting an iPhone was the screen size. Tim Cook announced that over 85% of new iPhone purchasers were former Android users, with less than 15% being upgrades from older models.
Apple doesn’t have to worry about their users upgrading, they likely will when their contracts run out. iOS has the highest customer retention rate of any mobile OS. Apple’s real challenge hasn’t been keeping users, iOS users love their iPhones and very rarely leave the platform, their challenge has been getting Android users to switch. With the larger iPhones, many Android users have decided that there’s no point in sticking with Android.
Before the iPhone 6 and 6 Plus were released, studies showed that as much as 35% of Android and Windows Phone users would switch to iOS if Apple released phones with larger screens. Apple saw massive sales of the iPhone 6 and iPhone 6 Plus, pushing Apple to their most profitable quarter ever. If over 85% of new iPhone users were former Android users, it’s possible that many more switchers could be on the way. Android manufacturers often release new phones early in the summer, so it’s possible that many more could switch later this year. Making the iPhones large enough to attract Android users may have been Apple’s greatest product design choice in some time. Hopefully they don’t forget their long time users who prefer smaller iPhones though. We’ll find out this year, where Apple could either release a smaller iPhone 6c, or will continue to offer the iPhone 5s. Apple now has the unique challenge of keeping both their fans happy, as well as their new users.
Source: 9to5 Mac