Apple’s Latest Ad Was Shot and Edited on an iPad

For years, Apple’s products have been used by people to create amazing things. For some, it’s art, a painting, a movie, music, or a novel. For others, it’s more routine, a presentation, a spread sheet, or a research paper for school. With the many uses of iOS devices and Macs, users have been enabled to do a great number of tasks. With Apple’s focus on creativity, they’ve decided to put their money where their mouth is, so to speak. The latest iPad ad uses a number of apps and the work of students from the Los Angeles County High School for the Arts. The students made their own videos using nothing but the iPad Air 2, and Apple compiled those videos, along with their own behind the scenes footage (also recorded with an iPad Air 2). You can see the ad below.

Apple’s ad, which also features a portion of Martin Scorsese’s NYU commencement speech, ran last night during the Oscars. Of course, if you were watching the Oscars, you may have been distracted by the fantastic musical numbers, touching acceptance speeches, or John Travolta’s ceepy face touching, so you can be forgiven if this is the first time you’re seeing this ad. It’s impressive, and even more so when you consider the fact that it was recorded using a tablet. Apple’s advertising always makes a point, and with this iPad made ad, the message is clear: iOS devices can empower users to do amazing things.

Source: AppleInsider


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