Rumors of the iPhone 8’s price have been generally in the same area. It was going to cost more than the iPhone 7s, likely starting at $1000, and could cost as much as $1,200. In a column for The New York Times, Brian X. Chen reveals that the iPhone 8 will start at $999 for 64GB of storage, citing anonymous sources. Noted Apple aficionado (and likely connected insider), John Gruber, tends to agree with this price point. This means that the 2017 iPhones will likely have the below price structure.
|iPhone 8, 64GB||$999|
|iPhone 8, 128GB||$1,099|
|iPhone 8, 256GB||$1,199|
|iPhone 7s, 32GB||$649|
|iPhone 7s, 128GB||$749|
|iPhone 7s, 256GB||$849|
|iPhone 7s Plus|
|iPhone 7s Plus, 32GB||$769|
|iPhone 7s, 128GB||$869|
|iPhone 7s, 256GB||$969|
Previous rumors did state a maximum price of $1,200, which these sources tend to confirm. We’re definitely looking at the era of premium iPhones, but when will it end?
The iPhone hasn’t broken the $1,000 price point since it was introduced. This is new ground for Apple. But what comes after the iPhone 8? What happens next year? Will Apple replace the iPhone 7s with the iPhone 8s? Will Apple still sell screens that don’t have an edge to edge display? What happens when that becomes the norm, will Apple still charge $1000 for their phones, or will they start selling them for the same amount they’re currently selling the iPhone 7 and iPhone 7 Plus? Will Apple ever abandon the $1,000 price point for a cell phone, or will they continue to sell it as a luxury device? When the features that currently (somewhat) justify the pricing of the iPhone 8 become mediocre specs, present on even the cheapest smartphones, will Apple still charge premium prices for less than premium products? Knowing that Samsung, LG, Essential, and others are offering just about the same thing as the iPhone 8 at a significantly lower price, Apple could feel the pressure to reduce their prices back to the rest of the market’s next year. Huge profit margins don’t mean much when you’re not moving product.
Will Apple sell the iPhone 7s like they currently sell the iPhone SE next year? Will the iPhone 8 ever get discounted? These are things we can’t be sure of. Will Apple users be willing to pay a premium on a device that has many features that already exist on their competitors phones for $300 less? Perhaps. Apple hardware and software definitely brings more value to the table than Android manufacturers have been, with a clean OS that’s easy to use, doesn’t bog down with customizations, is consistent and secure, has the most updated and most liked apps, and remains faster with slower, more efficient processor speeds. Meanwhile, the hardware of the iPhone 8 will enable better facial recognition than any on other devices, and that dual camera array will not only produce some beautiful depth effects, but also, in conjunction with ARKit, make the iPhone a powerhouse for augmented reality. Make no mistake, the iPhone 8 will be playing catch up with the likes of Samsung when it comes to screen size and wireless charging, but will surpass it in those aspects while simultaneously creating new features Samsung hasn’t come close to implementing. Will the “Apple Tax” be worth the price? Apple will find out in September. Personally, I’m on board, like many other Apple fans will be, but the temptation to switch platforms to save a few hundred bucks is going to be too strong for some users if Apple doesn’t reduce the price after launch.
- Brian X. Chen, NY Times: “Dear iPhone: Here’s Why We’re Still Together After 10 Years.”
- John Gruber, Daring Fireball: “Brian X Chen: ‘Premium Model Priced at Around $999’.”
- Tim Hardwick, MacRumors: “‘iPhone 8’ Could Start at $999 for 64GB Capacity.”