When the iPhone X was first released, we quickly discovered Animoji to be a surprising and highly entertaining standout feature. One of the videos that caught my eye is below, Queen’s Bohemian Rhapsody, performed by some cute emoji. It was an idea Apple hadn’t even considered: Animoji karaoke. Apple must have loved the idea, because they just released an ad which you can see above, which shows Apple’s own version of Animoji karaoke.
Animoji has proven to be one of the most popular features of the iPhone X. Everyone I have showed it to has loved it. Animoji have even helped me make a few obvious and corny puns, perfect for my particular brand of terrible flirting. It’s a fun feature, one that could become far more developed and popular as iOS is updated to include better face tracking (I want better winking and tongue sticking out abilities) and more Animoji (because I have more puns to make). This commercial could mean Apple has realized they’re sitting on a goldmine with Animoji, and there could be a lot more to come.