Tag Archives: iPhone 7

iPhone 7 Sales Have Dropped, and We’re to Blame, According to Apple

Sales of the iPhone 7 have suspiciously slowed down more than iPhones usually do at this point in their lifecycle. Tim Cook blames us. More specifically, Tim Cook blames iPhone 8 leakers and people spreading leaks for a drop in demand, stating, “We are seeing a pause in purchases of the iPhone due to earlier and much more frequent reports about future iPhones.” People seeing how great the iPhone 8 will be are unlikely to want to waste money on the iPhone 7 right now. Cook’s definitely correct, the iPhone 8 leaks we’ve seen have shown off an incredible device that would be a fantastic leap forward in iPhone design, that would certainly cause interest in the current iPhone to drop. However, if the current iPhone wasn’t so shockingly lackluster, customers would still be buying it. 

Tim Cook’s trying to put the blame on iPhone 8 leakers, but he should really be looking at the iPhone 7 (above) a bit more closely. Whoops, sorry, that’s a three year old iPhone 6. You can tell because it still has the popular headphone jack at the bottom. Wait… no, it couldn’t be. Do you think? Could the uninspired iPhone 7 be Apple’s actual problem?
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New iPad Pro, iPad Mini, iPhone SE, Red iPhone 7, and Apple Watch Bands Expected at March Apple Event

Mac Otakara doesn’t have a perfect track record with Apple rumors, but slightly more often than not, they leak something that turns out to be true. The latest report from the site claims the iPad lineup is about to get a huge update. Apple will be updating the 7.9″ iPad Mini, 9.7″ iPad Pro, and 12.9″ iPad Pro. On top of that, they claim that Apple will also release a 10.5″ iPad Pro that will share the same dimensions as the 9.7″ iPad Pro, but feature an edge-to-edge display. iPads are often updated in the Spring, so this isn’t an outlandish leak, although the presence of a new screen size thanks to new display technology may be something Apple saves for the release of the 2017 flagship iPhone. Speaking of the iPhone, Mac Otakara also reports that there will be updates to the iPhone SE, adding new storage capacities, and a new color option for the iPhone 7, a red color scheme that may tie in with Apple’s (PRODUCT)RED campaign. Finally, we’re expecting to see updates to Apple’s lineup of watch bands for the Apple Watch. Which rumors hold merit? Surprisingly, most of them sound possible, if not likely. 
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Accessport is the iPhone Accessory We Need

The only Accessport I had heard of was for car tuning, but this Accessport is for a different kind of tunes. The iPhone 7 doesn’t allow you to charge your device while you listen to music over a wired connection. Usually, a wired connection is far superior to one you can get over bluetooth. There are no batteries, no random disconnections, and the sound quality is almost always far better. But there is a positive to Apple’s new Lightning-only iPhone: audio quality. The internal digital to analog converter and amplifier in the iPhone 6s wasn’t very powerful, and only used 16 bit digital to analog conversion. Music coming out of the Lightning port is digital, third parties can do their own digital to analog conversion and amplification for headphones. That’s exactly what the Accessport does. It can make your music sound better. Even people with low-end headphones may notice a difference, but those with high-end in ear monitors or over ear cans (especially those with 40mm+ driver sizes) will notice a huge boost in quality and potential volume. 

But the Accessport doesn’t just stop there, it also handles charging. Plug a Lightning cable into it, and it’ll charge your iPhone while allowing you to rock out. It’s the accessory we need not only for the iPhone 7, but for the future of Apple’s portable lineup. You may even want to get it for an older iOS device (I know I did). 
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iPhone 7 Plus Crushes Google Pixel XL in Real World Performance Test

The iPhone is still the king when it comes to raw performance. Apple’s custom A-series processors alongside the efficiency of iOS come together to defeat anything Google, Samsung, HTC, OnePlus, LG, and Snapdragon have pieced together. Not only does it usually perform much better in standard benchmarks, which measure raw computing power, but also in real-world tests like the one embedded in this post below. The gist of a test like this is to open and close apps, seeing how quickly they can open, how quickly you can switch to another app, and how quickly you can re-open apps. This measures not only the processor performance, but also the efficiency of the OS, and how quick the device will feel in everyday use. Will you have to re-load apps constantly, or will everything be there when you need it? Google’s new smartphone outperformed other Android devices in this test, including the explosively fast Samsung Note7, but could it close the gap enough to beat Apple?

Of course not. 
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Apple Has a Battery Life Problem

At this point I should be glad that Apple’s devices aren’t ticking time bombs like the Samsung Galaxy Note7, but instead I’m here to talk about a different way Apple’s batteries are disappointing consumers: capacity. A good battery does two things: it keeps your device running for a satisfactory amount of time and it doesn’t blow up. Right now, Apple’s iPhone 7 and iPhone 7 Plus are only holding up one end of that bargain. Testing done by Which? (The question mark is, frustratingly, part of the name) shows that the iPhone 7 short battery life makes it the worst flagship smartphone when it comes to a long lasting battery. Meanwhile, even though it had a headphone jack, the iPhone 6 Plus still had a larger battery than the iPhone 7 Plus, though the iPhone 7 Plus is likely more efficient. Which?’s* testing shows that Apple’s slightly larger battery in the iPhone 7 (when compared to the diminutive battery in the iPhone 6s) is not enough to make the iPhone 7 last users for a satisfactory amount of time. The iPhone 7 might be the fastest smartphone on the market, but it’s clearly a sprinter, not a distance runner. 

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This Man Didn’t Like the iPhone 7 Design, So He Improved It 

… with a circular saw and a belt sander.

This man brought back elements of the iPhone 5 design, and actually made something that looks better than the iPhone 7. Well, it’s somewhat improved. Don’t get me wrong, he ruined the finish and the phone likely isn’t water resistant anymore, but those flat edges are easier to grip, and, if the finish matched better, would look far better than the phone Apple designed. So, there are clearly drawbacks in taking a saw to your iPhone, no surprise there. While it will feel better in the hand, and look better perhaps if you squint and ignore the sharp contrast in the finish, it’s still not something I’d advise. 

But I hope Apple is paying attention. People are so tired of the now 3 generation old, slippery iPhone 6 design that they’re taking power tools to their devices. Next year, Apple better reveal an iPhone that looks nothing like the iPhone 6. 

iPhone 7 Crushes Samsung Galaxy Note7 in Real World Speed Test

We already saw the 1 year old iPhone 6s crush the brand new (and explosive) Samsung Galaxy Note7 in a real world speed test, where, instead of merely comparing benchmarks (where the iPhone 7 not only crushes the Android competition, but even the base model MacBook Air), we take a look at how quickly the phones can open and switch apps. This tests processor speed and memory efficiency: how quickly it can load apps, and how well it can store those apps in memory for multitasking. Basically, it tests how quick the phone will actually be in daily use. The iPhone 6s already proved itself to be far faster than Samsung’s sluggish Note7 (which is their fastest device), so it was obvious that the iPhone 7 would be much faster than the Note7. How much faster? The iPhone 7 lapped the Note7 during the test, completely finishing the race before Samsung’s Note7 could even complete the first lap. Not only that, but the iPhone finished its second and final lap just shy of 24 seconds before the Samsung phone could finish the first lap. Samsung’s second lap, which should have the benefit of storing apps in memory, therefore not needing to load them (it didn’t for Samsung) was nearly as long as Apple’s first and slowest lap. 

You can see the two phones race in the video embedded below. 
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